Cas Cotxer is a bar with a lot of history behind it and more than four generations of dedication. It was in 1956 when Toni Cotxer took over the bar located on the corner of the Plaza de Sa Pobla and turned that small bar into a reference for its tapas. Toni Cotxer, as his nickname indicates, was a chauffeur by profession, hence the car element as the central point of the historic logo. After generational changes and some renovations of the premises, Cas Cotxer is known for its tapas and, above all, for the variety of Cas Cotxer.

The graphic solution that I have offered is based on placing the car as the central point of the identity. The car has been evolved from previous versions to an updated version, simplifying the figure and the colours, and giving it a certain dynamism. The typographic set has been chosen thinking of transmitting tradition and commitment. The colours have been simplified to three: charcoal black and off-white accompanied by pale pink, already present in previous versions. The aim was to provide a vintage feel in the choice of the colour range.