Mateo has decided to take the big step of creating his personal brand as a creative director, photographer and videographer. Mateo plays a lot with natural light, dynamism and the fact of telling stories in a very close way, always with feeling.

The graphic concept was based on a modern, but simple and professional style, somewhat urban, forceful and direct. For the isotype I created a shape based on the M and W of Matthews and also the shape of an eye, the goal of life, the basic mechanism of vision and image capture. For the logo we opted to combine a freehand stroke in By + Matthews, referring to the shape that a signature usually takes.

The corporate identity of ByMatthews has been accompanied by a corporate animation to open or close the creative clips. The look & feel and mockups of the different pages that will have its future website have also been made.